Less is more

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”
— Antoine de Saint-Exuper

I recently trimmed Dividendium to make the site easier to use for the majority of the users, and to make the better services more obvious. Here’s a rundown of what has changed.

Removed Inflatable Dividends and Long Shot Options

I removed both the Inflatable Dividends and Long Shot Options services from the public face of Dividendium.

I’ve mentioned a few times that I don’t use the Inflatable Dividends service because it’s too risky. And after my post on the historical results of NLS and LSO, my use of LSO just fizzled out, since it requires being consistent in a fairly large number of options trades, and didn’t show an obvious profit.

Current paying and free trial subscribers to those services can still get to the data via the daily emails, but I have closed off new free trial subscriptions, and removed links from the main site to those pages. As long as there are paying or free trial subscribers, I’ll keep these services running in the background.

Removed Other Dividend Lists

I removed the public links to the Highest Paying Dividend Stocks, Dividend Stocks with Options, and the 80% Payout Ratio Dividend Stocks lists.

Most of the people coming to the site are looking for an Ex Dividend Calendar. These other lists still exist on the site at the links above, so you can get to them if you want them. But the idea is to make the site more usable for the majority of the users.

Removed Google Ads

I removed the Google Ads from the Ex Dividend Calendar and from the blog posts.

These may come back eventually as they were a significant source of income for Dividendium, but for now I’m trying out not having them on the site. I fear they made Dividendium look spammy.

Moved Menus, Changed Service Ad

On the main site, I moved the side menus to the right side to match the blog. And I changed the main service ad to the service that I personally use for my own investing, No Lose Stocks. I’ll be writing a post soon about exactly how I use NLS for my own investing.


There is more trimming that needs to be done to make Dividendium even more usable, so this is just a start. If you have any comments, suggestions, or requests, feel free to send them to me at contact@dividendium.com.


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